![]() Using HubSpot’s free email marketing software is an easy way to accomplish this type of increase on your own site. Not only could this help capture recipients’ attention with novelty alone, but it could also have a direct impact on your bottom line.įor some brands, including an animated GIF in emails correlated with as much as a 109% increase in revenue. So why not spruce up your email marketing by replacing still images with animated ones? In your emails.Īnimated GIFs display in email the same way a regular image does. On any of these social feeds, animated GIFs can be a great way to stand out in a crowded feed.įor example, check out how Calm used a GIF of a heart drawing in this quote from Samuel Beckett to add animation to an otherwise text-heavy Instagram post: 2. Then, Instagram changed the game with Boomerang, which lets users film and share their own GIFs. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon. Pinterest was the first to enable animated GIFs, followed by Twitter. Here’s what the final product might look like: Upload the GIF file into any place online that you’d put an image, and it should play seamlessly. Now you’re ready to upload this GIF to use in your marketing! According to Adobe, a higher dithering percentage translates to the appearance of more colors and detail - but it increases the file size.Ĭlick Save at the bottom to save the file to your computer. The number next to the GIF file determines how large (and how precise) the GIF colors will be compared to the original JPEGs or PNGs. If your image employs a lot of solid colors, you may opt for no dither. If you have a GIF with gradients, choose Dithered GIFs to prevent color banding. Next, choose the type of GIF file you’d like to save it as under the Preset dropdown. Satisfied with your GIF? Save it to use online by going to the top navigation bar and clicking File > Export > Save for Web (Legacy)… Step 8: Preview your GIF by pressing the play icon. Click Other if you’d like to specify a custom number of repetitions. The default will say Once, but you can loop it as many times as you want, including Forever. Step 7: At the bottom of the toolbar, select how many times you’d like it to loop. In our case, we chose 0.5 seconds per frame. To do this, click the time below each frame and choose how long you’d like it to appear. Step 6: Under each frame, select how long it should appear for before switching to the next frame. If it’s not automatically selected, choose it from the dropdown menu - but then be sure to actually click it, otherwise the frame animation options won’t show up. Step 3: In the Timeline window, click “Create Frame Animation.” The Timeline window will appear at the bottom of your screen. To open Timeline, go to the top navigation, choose Window > Timeline. The Timeline will let you turn different layers on and off for different periods of time, thereby turning your static image into a GIF. Photoshop will create a new layer containing the merged content, which you should also rename. Next, press Shift + Command + Option + E (Mac) or Shift + Ctrl + Alt + E (Windows). Pro Tip: If you want to combine layers so they appear in a single frame in your GIF, turn visibility on for the layers you want to merge (by clicking on the “eye” to the left of each layer name so only the eyes for the layers you want to merge are open). Once you have your layers in there and you’ve named them all, you’re ready for step two.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |